Sustainability and packaging are increasingly important considerations in wine supply chains. Market trends around lighter-weight bottles, alternative formats and reduced carbon footprints are fundamentally changing how wineries approach packaging and sustainability strategies. In this session, attendees learned about marketplace expectations for wine suppliers and winery perspectives on responding to these market trends through their packaging and sustainability decisions. Attendees also learned how certifications and climate commitments influence purchasing decisions and gained practical insights on positioning their winery to succeed in today's sustainability-conscious marketplace. Moderator: Cyril Penn, Editor-in-Chief, Wine Business Monthly. Speakers: Herb Quady, President, Quady North; JJ Williams, General Manager, Kiona Vineyards and Winery; Sylvia Bronson, Chief Marketing Officer, Scheid Family Wines.