This is a recording of a panel held on Day 2 of the 2024 U.S. Sustainable Winegrowing Summit held on May 1, 2024 in Lodi, California. The panel discussed the challenges of communicating the complex and comprehensive aspects of sustainability. Speakers discussed how to incorporate sustainability in their content, visitor experience and sales meetings. Speaker/Moderator: Sandy Skees of Global Purpose and Impact Practice Lead, Porter Novelli. Speakers: Richard Morley of First Pour, Emily Ely of Wolffer Estate Vineyard, and Ann Wallace of Jackson Family Wines.